Introduction
Welcome to the Tesla Motors brand guidelines, designed to ensure a unified and consistent use of the brand visual identity.
The guidelines provide an overview of the brand positioning, identity toolkit, and applications for business papers and other uses.
About Tesla
Tesla Motors was founded in 2003 by a group of Silicon Valley engineers who set out to prove that electric vehicles could be awesome.
The Tesla Roadster was launched in 2008, and the company aims to make electric vehicles more affordable and accessible.
Visual Identity Overview
The Tesla Visual Identity is a visual representation of the brand, values, and commitment to excellence in the automotive and technology worlds.
The identity consists of three variations: The Tesla Wordmark, The Tesla Flag, and The Tesla T.
Manual:
Download: Brand Manual 2010
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