A New Beginning
Lexus introduced itself as a challenger to the status quo with the release of the LS 400 in 1990, bringing together luxury, performance, and technology for the first time. Over the past quarter-century, Lexus has continued to innovate, staying true to its ‘Yet’ philosophy – opposing harmonious principles that combine contradictory elements.
Lexus’s commitment to omotenashi, the Japanese concept of hospitality, ensures exceptional customer service, anticipating customers’ needs and delivering unexpected pleasures. This level of attention stems from an understanding of individual wants and needs, and a commitment to treating every customer as a guest.
Lexus Design Philosophy: L-Finesse Signature
The ‘Yet’ philosophy is also reflected in Lexus’s design approach, L-Finesse. This combines radical design concepts with subtle refinements, creating a fusion of bold and beautiful elements. Features like ambient lighting and interior instrumentation perfect classic and modern styling while adding visual interest.
Manual:
Download: A NEW IDEA IS BORN: The Story of Lexus: LS 2016
Chat: Powered By VoiceSphere
