Introduction
The 2013 Cadillac ATS is a new entry into the compact luxury segment, targeting buyers who want to personalize their vehicle with accessories. The ATS Accessories Launch Kit aims to equip salespeople to offer unique options to customers.
The target audience includes spirited drivers, both existing and new Cadillac customers, with a focus on the 51-51 age group, college graduates with a high median household income. They are expected to double in volume by 2016, making the ATS the top-selling Cadillac in stores.
Target Customer and Segment
The ATS target demographics include:
- Age: 51-51
- College Grad: 76%-77%
- Retired: 24%-16%
- Male: 54%-60%
- Married: 68%-70%
- Median Household Income: $125,000-$142,000
The compact luxury segment is the largest and fastest-growing luxury segment, with the ATS expected to become the top-selling Cadillac in stores.
Manual:
Download: 2013 Cadillac ATS AccESSORIES LAUNCH KIT ACCESSORIES VERSION 1.0
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