Introduction
The 2013 Cadillac ATS is designed to cater to the compact luxury segment, which is expected to double in volume by 2016. This manual provides dealers with information on how to offer unique Cadillac ATS accessories to customers.
Target Customer
The target customer is spirited drivers looking to personalize their Cadillacs with accessories that enhance their ownership experience. These customers are likely to be male, married, and between the ages of 51-55, with a median household income ranging from $125,000 to $142,000.
Key Information
The ATS offers several packaging options, including standard, luxury, performance, and premium packages. These packages include features such as leather seating, 8-way power front seats, memory, and auto-dimming rearview mirrors.
The exterior color options available for the ATS include standard colors like Radiant Silver Metallic and Premium Colors like Opulent Blue Metallic.
Manual:
Download: 2013 CADILLAC ATS AccESORIES LAUNCH KIT ACCESSORIES VERSION 1.0
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